PARIS → NEW YORK

Keratin science, built for your curls.

French pharmacy haircare for every texture from 2A waves to 4C coils. Shipped from Paris, duties included.

ROUTINE · CASTOR OIL

Slow growth meets hydrolysed keratin.

Cold-pressed castor oil + keratin. Visible regrowth signals in 6 to 8 weeks.

ROUTINE · COCONUT

Hydration that drinks itself.

Virgin coconut oil + hydrolysed keratin. Deep moisture without heaviness, for dry, curly, and coily textures that ask and ask.

OUR STORY

Two founders. One obsession.

Born in a Paris pharmacy in 2019. Now in 3,000 pharmacies, 14 countries — and the US.

TAKE 2 MINUTES

Not sure what your hair needs ?

Our diagnosis builds your routine around your hair condition, porosity, and goals.

OUR B.OTOX LINE

Bond repair, weekly, no salon.

Three formulas, one promise. Our B.otox masks rebuild broken bonds inside the cortex — from chemical, heat, or color stress. Pharmacy-grade, formaldehyde-free, scalp-safe.

ROUTINE · PRICKLY PEAR × KERATIN

Oily roots. Dry lengths.

The most common imbalance — and the hardest to fix. Prickly pear extract rebalances sebum at the root; plant-based keratin softens the lengths without weight. The widest line in our catalogue: nine products, from scalp scrub to bond repair.

SLOW BEAUTY

The ritual, in motion.

RoseBaie vs the rest.

Add further details to describe your comparison table

RoseBaie
Drugstore brands
Salon brands
Pharmacy-grade ingredients (EU standards)
often
Sulfate- and paraben-free
Rarely
Sometimes
Built for textured hair (2A–4C)
Generic 'all hair types' marketing
Salon-coded for specific textures only
Made in EU, formaldehyde-free B.otox
Formaldehyde-released keratin treatments common
Subscribe & save 20%, no commitment
Rare
Not offered

Shipped from Paris. Duties paid for you.

You order

From any state — USD, US sizes, no conversion.

Ships from Paris

Picked, packed, and dispatched within 24 hours.

Duties pre-paid

We cover import taxes. No surprise fees at delivery.

5–7 days at your door

Tracked, signed, on your bathroom shelf.

Frequently asked.

Yes. All shampoos use coconut- and glucose-derived surfactants. No SLS, no SLES. Color-safe and scalp-friendly.

Softer, more manageable hair is the most immediate sensation. Visible improvements in shine, suppleness and resilience build over consistent weekly use.

Yes. All our formulas are color-safe. The B.otox masks are bond-friendly and especially recommended after a color or bleach service (apply 24–48h after the appointment).

Yes — our routines work across most hair types and conditions. The Coconut Oil routine is ideal for dry and dehydrated hair; the Prickly Pear routine for oily roots and dry ends; the Castor Oil routine for weakened hair and slow growth; the Aloe Vera routine for sensitive or flaky scalps.

Pick any product, set your delivery cadence (4 / 6 / 8 / 12 weeks), save 20% on first order and 15% on every refill. Pause, swap, or cancel anytime — no commitment.

5 to 7 business days, tracked, from Paris to any US state. Duties and import taxes are pre-paid by us — no surprise fees at delivery.

30-day satisfaction guarantee. If a product doesn't work for your hair, contact us within 30 days for a full refund. Our customer service is based in Paris (responds in English).